Bildeez
Abstract, geometric, and colorful building blocks for kids to engage in learning about shapes, constructing with them, and keeping their hands busy. We are Bildeez.
Promotional Brand
At Bildeez, we strive to create an experience for children to freely explore their ideas and see them come to life. We value the benefits of free-play and exploration.
The main logo of Bildeez is a logotype created out of the shapes that are on the
blocks. Similar to how we want the kids to explore and play with the shapes the logo gives off the same feeling. The logotype is suggested to not exceed any size smaller than 25% of the original size. To maintain legibility, a clear space equal to a quarter of one block is established.
DSGD 106
Promotional Branding
San José State University
Fall 2022
Branding | Logo Design | Packaging | UI/UX
Build with ease
There are limitless ideas and possibilities with the outcomes of the block configurations. Here are a few examples of how one could create nature, animal, symbol, or random object forms with the shapes. Because of the geometric nature of the shapes the outcomes are interesting and abstract in how they emulate the original inspiration.
P.O.P Display
Bildeez at a trade show would display their blocks scaled up to human size. Doing this really highlights each shape and allows for the imagination to wander. This really pushes the idea that the blocks are more like a playground and a fun game. Here, visitors can take photos in front of the display, climb and play on the shapes, and purchase the main collection blocks.
The Digital Experience
The Bildeez app and website serve as a place to view the catalog of products for purchase, including the blocks, but it also has an educational feature for children to use the blocks as a learning tool. The learning feature of the app lets kids choose what they want to learn about and how they want to learn. This adds an extra and fun element to classrooms and at home for kids to learn through Bildeez blocks.
